Master of Commerce Degree in Strategic Marketing
- Entry level
- A-Level entry
- Field of study
- Marketing & Consumer Studies
- Duration
- 2 years
- Institution
- Midlands State University
Entry requirements
As the institution publishes it
An Honours degree in Marketing, Business Management, Entrepreneurship, Tourism and Hospitality Management, Supply Chain Management or another relevant degree.
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About this programme
Covers how organisations create, communicate and deliver value to customers, including branding, digital and sales strategy. Offered at master's level, it builds on a first degree and typically combines coursework with a research dissertation.
What you will study
Marketing principles, consumer behaviour, branding, advertising and promotion, digital marketing, sales management, marketing research and a project.
Further study and pathways
Master's in strategic marketing or an MBA.
Source: Midlands State University: MSU_Programme_Catalogue.xlsx, sheet "Programmes"
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