BSc Honours Public Relations and Marketing
- Entry level
- A-Level entry
- Field of study
- Business & Management
- Duration
- 4 years
- Institution
- University of Zimbabwe
Entry requirements
This is a degree. It is entered after A-Level, so O-Level results alone are not enough.
As the institution publishes it
At least 2 'A' Level passes plus 5 'O' Level passes including Mathematics and English Language; OR a relevant Diploma or equivalent as prescribed under the National Qualifications Framework.
Pathfinder cannot check this against your results automatically, so read it carefully or ask the admissions office.
About this programme
Teaches how organisations manage their image and sell their message. You learn public relations strategy, corporate communication, media relations, marketing and brand building, with practical writing and campaign work. Fits communicative, creative and strategic students. Practical work includes media releases, brand campaigns and events, and graduates work in agencies, corporates and the public sector.
What you will study
Public relations theory and practice; marketing management; corporate communication; media relations; branding; events and crisis communication; research methods.
Further study and pathways
MA or MBA in communication or marketing; PR and advertising agencies, corporate affairs, government communications.
Source: University of Zimbabwe: UZ_Undergraduate_Programme_Catalogue.xlsx, sheet "Programmes"
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