ProgrammeA-Level entryHospitality & Tourism4 years

BSc Honours Integrated Tourism Marketing and Internationalisation

University of Zimbabwe· Harare

Entry level: A-Level entry
Field of study: Hospitality & Tourism
Duration: 4 years
Institution: University of Zimbabwe

Entry requirements

This is a degree. It is entered after A-Level, so O-Level results alone are not enough.

As the institution publishes it

At least 2 'A' Level passes plus 5 'O' Level passes including Mathematics and English Language; OR a relevant Diploma or equivalent as prescribed under the National Qualifications Framework.

Pathfinder cannot check this against your results automatically, so read it carefully or ask the admissions office.

Enter your grades to see if you qualify, no account needed

About this programme

Focuses on marketing tourism destinations and products to local and global audiences. You study consumer behaviour, branding, digital marketing and international market entry, so you can promote tourism businesses beyond Zimbabwe's borders. Suits outgoing, marketing-minded students who enjoy travel and different cultures. Campaign projects and market analysis are common, supporting the sector's drive for international arrivals.

What you will study

Tourism marketing; consumer behaviour; branding and digital marketing; international business; sales and distribution; events and destination marketing.

Further study and pathways

MBA or MSc in marketing or tourism; tourism boards, tour operators, airlines and travel firms.

Source: University of Zimbabwe: UZ_Undergraduate_Programme_Catalogue.xlsx, sheet "Programmes"

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