ProgrammeA-Level entryBusiness & Management4 years

BSc Honours Business Marketing Informatics

University of Zimbabwe· Harare

Entry level: A-Level entry
Field of study: Business & Management
Duration: 4 years
Institution: University of Zimbabwe

Entry requirements

This is a degree. It is entered after A-Level, so O-Level results alone are not enough.

As the institution publishes it

At least 2 'A' Level passes plus 5 'O' Level passes including Mathematics and English Language; OR a relevant Diploma or equivalent as prescribed under the National Qualifications Framework.

Pathfinder cannot check this against your results automatically, so read it carefully or ask the admissions office.

Enter your grades to see if you qualify, no account needed

About this programme

Brings data and technology into marketing. You learn marketing fundamentals and then apply analytics, CRM and digital tools to understand customers, track campaigns and measure results, for careers in digital and data-driven marketing. Fits data-curious marketers. Learning uses live data sets, campaign dashboards and consumer research, matched to Zimbabwe's expanding e-commerce and digital advertising landscape.

What you will study

Marketing management; consumer analytics; digital marketing and e-commerce; CRM; market research; databases and statistics; marketing strategy.

Further study and pathways

MBA or MSc in marketing analytics; digital marketing certifications; marketing and e-commerce firms.

Source: University of Zimbabwe: UZ_Undergraduate_Programme_Catalogue.xlsx, sheet "Programmes"

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