Bachelor of Business Studies Honours in Marketing
- Entry level
- A-Level entry
- Field of study
- Business & Management
- Duration
- 4 years full-time
- Institution
- Africa University
Entry requirements
This is a degree. It is entered after A-Level, so O-Level results alone are not enough.
As the institution publishes it
At least two GCE Advanced Level passes in any of Business Studies, Accounts, Economics and Mathematics, or an approved Diploma in a related field or a professional qualification; AND 5 'O' Level passes at grade C or better including English Language and Mathematics.
Pathfinder cannot check this against your results automatically, so read it carefully or ask the admissions office.
About this programme
Focuses on how organisations understand customers and promote products and services. You study consumer behaviour, branding, advertising, sales and digital marketing alongside core business subjects.
What you will study
Marketing principles; consumer behaviour; branding and advertising; digital marketing; market research; sales management; business finance; research project.
Further study and pathways
MBA; MSc in marketing or entrepreneurship, innovation and creativity.
Source: Africa University: Africa_University_Programme_Catalogue.xlsx, sheet "Programmes"
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