ProgrammeA-Level entryArts, Media & Creative4 years

BA Honours Media and Marketing Communication

University of Zimbabwe· Harare

Entry level: A-Level entry
Field of study: Arts, Media & Creative
Duration: 4 years
Institution: University of Zimbabwe

Entry requirements

This is a degree. It is entered after A-Level, so O-Level results alone are not enough.

As the institution publishes it

At least 2 'A' Level passes in Arts subjects or Commercials.

Pathfinder cannot check this against your results automatically, so read it carefully or ask the admissions office.

Enter your grades to see if you qualify, no account needed

About this programme

Bridges media and marketing. You study how organisations communicate with audiences, how advertising and branding work, how consumers behave, and how to plan and run campaigns across traditional and digital channels. Graduates can work on either the creative side or the strategy and analytics side of communication. A good match for those who like persuasion, creativity and understanding audiences. Work includes campaign pitches, media plans and research, and the degree supports careers in Zimbabwe's advertising, banking, telecoms and retail sectors.

What you will study

Marketing principles and consumer behaviour; advertising and copywriting; brand management; digital and social media marketing; media planning; public relations; research methods.

Further study and pathways

MA or MBA in marketing or communication; agencies, corporate marketing departments, media houses.

Source: University of Zimbabwe: UZ_Undergraduate_Programme_Catalogue.xlsx, sheet "Programmes"

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