Marketing Manager

Key Responsibilities

• Develop monthly and quarterly marketing plans aligned with country business priorities and regional brand direction.
• Lead campaign planning for festive promotions (e.g., Black Friday and Christmas), product launches, channel promotions, community initiatives and donation activities where applicable.
• Define campaign objectives, target audiences, key messages, channels, deliverables, timelines, budgets and success measures.
• Coordinate with Sales on promotional offers, product availability, participating outlets and follow-up arrangements.
• Guide the BTL Supervisor, assign execution responsibilities and monitor progress across online and offline activities.

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